Marketing Plan

Welcome, our marketing plan for your Chicago home begins with home prep and staging. This is where we give you advice on how to make your home show its best. Often this includes a to-do list made up of minor home repair tasks and deep cleaning that will translate into selling your home for top dollar. With prep and staging complete, we’re ready for the photo shoot! Read about the best Chicago improvements that add value to your home.

Next comes the photo and virtual tour shoot. Your home will be professionally photographed by ThreeSixtyChicago using the latest digital photography equipment and Matterport 3D virtual tour technology. It’s the latest technology for “streetview” or “flythrough” first person property walk-throughs and is enabled for smartphones and tablets as well as desktop and laptop viewing. From anywhere in the world, potential buyers can move intuitively through the home’s interior, then zoom out to either a dollhouse or floor plan view for a unique perspective of the layout. Our photographer knows just how to stage and light your home’s rooms to make them look really great online providing potential buyers with a meaningful, emotional, way to visualize your home as if they are there. Truly amazing technology!

Our marketing is directed to two audiences; buyers and their brokers.

Buyers: With about 98% of home buyers searching online it is critical to have a website that is well positioned and to utilize all channels of digital marketing including social media. We’re always innovating and moving ahead with the latest technology to better connect your home to the right buyer. We make sure your home is found by buyers where they look and when the look.

• Professional photography paired with an eloquent description highlighting your home’s best features for high impact
• The latest digital marketing technology so your home is easily found online
• 30+ real estate websites including Zillow / Trulia and Realtor.com®
• The maximum number of photos per site – homes with multiple photos are viewed 299% more often
• Open Houses as permitted
• Distinctive high quality signage where permitted

Impressing buyer’s brokers is an important component of our marketing plan for your Chicago home. Buyer brokers rely on their network of broker colleagues. This is another reason you want to list with us; we’ve got over a decade of local experience and know the buyer brokers in our areas.

• We generate enthusiasm for your home within Chicago’s buyer broker community
• We cut through the clutter and show buyer brokers why your home is special
• We do this by using creative solutions like hosting a buyer broker event at your property and reaching out to our network of top Chicago buyer agents with email blasts exposing them to your listing.
• And of course via Chicago’s Multiple Listing Service

Yes, social media has a role to play. For instance, check us out on Facebook.

And finally, we give you progress reports every step of the way. You choose what update method you like best; phone, text, or email. We’ll let you know how its going and provide stats from your virtual tour, MLS and various website channels. We believe excellent communication is paramount.